The Arab Union for International Exhibitions and Conferences and the Arab Academics and Scientists Union renewed a memorandum of understanding on Monday, 19 October 2026. This partnership commits both organizations to co-host an integrated educational technology exhibition in Jordan in 2027. The formal renewal ceremony took place as both entities sought to solidify their collaborative framework for the upcoming calendar year, ensuring that the necessary administrative and logistical groundwork is established well in advance of the event.
Mahmoud Jarrah, AUIEC Secretary-General, stated that "the agreement seeks to elevate the Arab exhibition sector, foster economic growth, and align scientific research with labor market needs." By formalizing this relationship, the Arab Union for International Exhibitions and Conferences aims to leverage its expertise in managing large-scale professional gatherings to support the mission of the Arab Academics and Scientists Union. The upcoming 2027 exhibition aims to bring together academic institutions, tech companies, and investors. This strategic assembly is intended to create a full environment where theoretical advancements can be evaluated alongside the practical requirements of the private sector, specifically focusing on the integration of new technologies within educational frameworks.
Ahmed Kamel, AASU Secretary-General, noted that "the joint expo will showcase modern educational technologies, including artificial intelligence (AI), and provide a platform to convert academic research and youth innovation into practical applications across the Arab world." The organizers intend for the event to facilitate direct engagement between the academic sector and private technology providers to address regional development goals.
The exhibition is structured to serve as a bridge between the laboratory and the marketplace. By inviting academic institutions to present their latest findings, the organizers hope to provide a clear pathway for these developments to reach tech companies that are currently seeking scalable solutions. Simultaneously, the inclusion of investors is expected to provide the necessary capital support for projects that demonstrate high potential for wide-scale implementation. The focus on artificial intelligence (AI) reflects the current trajectory of the industry, as developers and educators alike explore how automated systems can improve learning outcomes and administrative efficiency.
The partnership emphasizes the role of youth innovation. By providing a dedicated space for younger researchers and innovators to display their work, the Arab Academics and Scientists Union and the Arab Union for International Exhibitions and Conferences aim to encourage a culture of entrepreneurship. This initiative is designed to ensure that the intellectual capital produced within universities is not lost, but rather redirected toward solving practical challenges. The organizers have expressed their commitment to maintaining a rigorous standard for the exhibition, ensuring that all participants—whether they are representatives from established academic institutions or emerging technology firms—have the opportunity to forge meaningful professional connections. Through this collaboration, the two organizations anticipate that the 2027 event will serve as a cornerstone for future advancements in educational technology within the region, fostering a sustainable ecosystem where innovation is consistently supported by both public and private interests.